Marketing with an Instagram Contest

A fun way to engage your younger customer is through Instagram.  If you don’t already have a studio Instagram, get one today!  Instagram is easy to use and a great way to engage your tween and even teenage students.  If you are not familiar with the application, you can download the Instagram app though your…

Nutcracker Marketing

The Ballet Company of East County has been producing a successful Nutcracker for the past 10 years.  In that time we have tried many different internal and external marketing techniques; the expected ones like newspaper articles, local parades, farmers markets, flyers and posters, but we really like to think outside the box and come up…

And Don’t Raise a Bully Either

Bullying is an issue. We seem to be living in a narcissistic society where no one is considering the harm their actions maybe causing other people. The worst part of all is now bullies can torture others from the comfort of their homes. Twitter, Instagram and Facebook have become a feeding ground for cowards; a…

Gender Bias

Gender bias is alive and well. As a dance teacher I see it on a regular basis and it may not be in the way you would expect.    So often, mom walks into the dance studio to sign Sally up for dance lesson with brother in tow. I ask if brother will be taking…