Nutcracker Marketing

The Ballet Company of East County has been producing a successful Nutcracker for the past 10 years.  In that time we have tried many different internal and external marketing techniques; the expected ones like newspaper articles, local parades, farmers markets, flyers and posters, but we really like to think outside the box and come up […]

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Gender Bias

Gender bias is alive and well. As a dance teacher I see it on a regular basis and it may not be in the way you would expect.    So often, mom walks into the dance studio to sign Sally up for dance lesson with brother in tow. I ask if brother will be taking […]

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